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Newsweek magazine feature on Bermuda, entitled ‘Live and Work in Bermuda’. The 21 page spread features interviews with the Premier, Minister of Finance, the BTA and various business leaders including Aaron Adderley, President, Skyport. The Skyport interview focusses on the Airport Redevelopment Project and how the business model used to construct Bermuda’s new airport terminal could be applied in other countries.
Mr Adderley is confident that the success story of their hybrid business model can be transferred to other countries.
“Visitors are looking for a special consumption-based tourism experience where they are interacting with locals, and Bermuda affords them that opportunity. There are a number of countries to the south of us where visitors are somewhat ring fenced in on a resort property that they never leave and do not get to fully experience the destination. Here, in Bermuda, the entire island is open for you to go out and enjoy an adventure. This freedom is a key value proposition we have that many other countries do not. A visitor can go out and explore, because it is readily accessible, safe, with some very welcoming people
Click here to read more of this Newsweek feature.